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Every kind of company related to the direct response industry has benefited from Trade Mission participation, including:
catalogers, financial services, teleservices, DRTV, publishers, E commerce / internet, as well as service supplies and vendors such as list brokers, ad agencies, data processors, parcel shippers, mail consolidators,
lettershops, credit card processors/banks, and many more. A Trade Mission is a group of executives with a common interest, traveling together to investigate and pursue opportunities in different regions of the globe.
Normally a week in duration, our trips allow you to jumpstart, accelerate or revamp your foreign expansion. Our trip alumni tell us time and again how this program compresses time and distance. "We can
accomplish more in one trip with you than we can in two or three trips on our own," is a common theme throughout the many letters we have received from grateful executives. Unlike other Trade Missions that welcome participants from wildly unrelated industries, our journeys are tailored to companies in the direct marketing/direct response sectors.
Our annual trips to Europe, Asia, Mexico, Canada, South America and other parts of the world successfully institutionalize the process of rapid learning for every aspect of international direct marketing from list
acquisition, to mailing options, regulations, the investigation of people to represent your interests, adaptation of your US marketing formula and materials, vendor investigation, etc. Best of all, trips and expertise
allow you to learn from the mistakes of others and obtain tips that will allow you to succeed in less time at a reduced expenditure. Mr. Ron Ramseyer, the President of Macy's Direct, explained the benefits of the
Trade Mission this way after participating on our Trade Mission to Europe:
- Identified the previously unknown, essential business issues and appropriate questions for conducting catalog business in each country.
- Introduced key resources and specific contacts for immediate follow through - e.g., information, infrastructure partners as well as governmental, postal and communication services.
- Provided qualitative "feel" for many business and cultural differences that may exist between countries.
- Clarified the purpose and direction of the E.C.
- Overall, improved my confidence level to pursue several more preliminary steps required before establishing businesses in each country.
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